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Fundamentals of Management (7th Edition) $75.00 Fundamentals of Management, 7/e The practical tools of management presented through in-depth practice. Robbins/DeCenzo is the best-selling, brief, paperback text that gives students more depth and breadth of practical tools to practice their management skills than any other textbook. New author Mary Coulter brings a fresh perspective to the already best-selling duo of Stephen Robbins and David DeC… |
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Consumer Behavior, Ninth Edition $69.69 Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences. Consumers Rule; Perception; Learning and Memory; Motivation and Values; The Self; Personality and Lifestyles; Attitudes and Persuasive Communications; Individual Decision Making; Buying and Disposing; Groups; Organizatio… |
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Global Marketing, 6th Edition $65.00 The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis…. |
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