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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly $11.17 From the Author Author David Meerman Scott Forget What You Know About PR: The New Rules of Media Relations If you’re still following the traditional PR methods, I’m sure you’re finding that they are much less effective. To be much more successful, consider and use the new rules of media relations: • Non-targeted, broadcast pitches are spam. • News releases… |
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Search Engine Optimization For Dummies $16.24 The handy guide for getting your site to jump to the top, now updated with the latest tips and tricks!A clear understanding of search engine optimization (SEO) is essential if you want your Web site to appear high in search results. This straightforward-but-fun guide provides you with a clear understanding of how you can use SEO as a key strategy for online marketing. After discussing search engin… |
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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition $9.24 A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second ed… |
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