Internet Marketing Objectives Example
Marketing research and Strategy – T or F?
After you define the problem and research objectives, the next step in market research is to collect and analyze the data.
a)True
b)False
Focus groups provide the most effective means of revealing the consumer’s subconscious thoughts, feelings and product associations.
a)True
b)False
Conducting a survey is an example of collecting secondary market research data.
a)True
b)False
The internet is a tool which can be used to research, develop, implement, and evaluate marketing strategies.
a)True
b)False
Market Segmentation is the process of evaluating each market segments’ attractiveness and the selection of one or more segments to enter.
a)True
b)False
Target Marketing refers to using a specifically designed marketing mix to target a smaller market with greater precision and a closer buyer-seller relationship.
a)True
b)False
1b
2a
3b
4b
5b
6a
Market Reserach consists of not just jumping directly once the research objectives are ascertained. You will have to ascertain what sort of qustions you ask, like sematic differentials, adjective scoring scales etc;.
Setting SMART Goals for your 2011 Internet Marketing Strategy
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