Internet Marketing Jargon
Starting Online Business: Must Have Resources for Newbies
Anyone who wants to start an online business has a steep learning curve to climb. There are a few things that can help you get started on the right foot. These resources will be beneficial to you whether you are starting from scratch or you already have an existing offline enterprise and regardless of the specifics of your unique business plan.
I’m not really arranging these in terms of the order of their importance, because all three are truly necessary for anyone examining the possibility of a web enterprise.
A short course on starting an e-business. Sometimes you can even find a free course on how to start an online business. Whatever course you choose should not promise to reveal some hidden secrets. It should just be a straightforward, honest overview of the major points to focus upon as you begin your Internet enterprise.
Get a Google account by going to the Google home page (google.com). You will see a few blue links. Select the link that says, “Business Solutions.” I suggest taking a few hours, or however long it takes you, to nose around the various options. Many are free. Here are the particular solutions that I use on an almost weekly basis, although you may find others that are equally applicable to your new business.
– Checkout (a payment processing system)
– Website Optimizer (conducts tests all of content on your website)–free
– Google Site Search (allows your users to locate content on your websites)–free
– AdWords (the advertising program for Google’s for their pay-per-click alternative)
— Analytics, which data for all of your major website traffic metrics–free
There are other Google services that I also use. I particularly enjoy the Google Reader (for RSS feeds) and Google Docs, which allow me to access my documents from any computer that I use–as long as I have Internet access. Your Google account is valid for all of these.
I use a free hyperlinked resource guide. I got mine from a website that provides one in a pdf document. It lists a number of useful free resources as well as recommended software and memberships that are not free.
These three things will get your new online business off to a good start.
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