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Advertising and Promotion: An Integrated Marketing Communications Perspective $34.41 Belch/Belch 8th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, p… |
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Sell Your Specialty Food: Market, Distribute, and Profit from Your Kitchen Creation $5.42 Artisanal. Organic. Fair Trade. Natural. Handmade. Consumers are clamoring for quality and taste, and there is a growing trend toward organic foods and international food. With an annual growth rate of 11 percent, the opportunities to sell and market specialty gourmet foods are greater than ever. Almost 75 percent of the nation’s consumers now buy these upscale foods, compared to 64 percent … |
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We First: How Brands and Consumers Use Social Media to Build a Better World $5.89 A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative priva… |
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Microsoft Office Home & Business 2010 – 2PC/1User (Disc Version) $279.99 Office Home and Business 2010 32-bit/x64 English US DVDUNSPSC CodeUNSPSC Code : 43231513 … |
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