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Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)


Branded!: How Retailers Engage Consumers with Social Media and Mobility (Wiley and SAS Business Series)


$29.95


Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer’s culture and strategy resulting in building brand …


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