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Marketing & Advertising a website?

I’ve launched a store on eBay http://stores.ebay.co.uk/SabkaHosiery) a few days ago, and I need to know how to advertise this website to the max. I am a University student as well, so therefore I’m looking more towards the free advertising side rather than SEO and paying.

I tried making a leaflet, but I’m useless at them. Is there anything else I can do?

http://stores.ebay.co.uk/SabkaHosiery

Hi Zee,

There are plenty of ways to promote your website, and I will go over a few ideas below in just a moment. Firstly I would like to strongly suggest writing out a plan and setting out your goals. When I first started out, I would easily get distracted and jump from one thing to another. Create a schedule for when you will work on your business, design a business plan, and most importantly stick to it and make it work.

To begin with you could try posting in Forums on subjects based around your product or service. Try doing a google search and see what comes up. Remember with Forum’s the key is to provide as much value as you can, and to not just directly advertise your website. Have a link to your site in your signature. The more value you add to the online community, the more clicks you will receive.

Another free source of advertising is to submit Articles. Google search Advertising Directories and see what comes up. A good place to start is a website called EzineArticles. If your not sure how to write an article, look at what is popular and successful and try to copy what they do. How do they write their articles? How do they structure it? What is it that makes their article stand out? Remember it is all about how much value you can add, but you still want to leave your potential customer hungry and wanting more!
TIP: Always continue to educate yourself. If you are on a budget, EzineArticles might also be able to provide you with some handy tips on advertising your business as well. However having said that, make sure you are careful who you take advise from. Sometimes the most costly advice is free.

And lastly, you do not have to advertise your online business solely online. You were on a good thing with the leaflet ides. Stick with it and figure out how to make it work. Maybe go to your local library and read some books on Sales and Marketing. I have found one of the more successful forms of offline advertising to be Drop Cards. These are slightly bigger then business cards, but still small enough to fit in your pocket. All you want to do is put a little advertisement on each one and drop them in peoples mailboxes or place them on car windscreens. If you can try to target places where people are already looking for a product or service that you are offering.
TIP: If you are on a budget, have a look at a website called VistaPrint, or google for similar sites. VistaPrint, along with other sites, can have promotions that offer free basic business cards (as an example you could use them as Drop Cards).

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