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An alternative way to get more traffic to your sites is with teleconferencing. Teleconferencing is where you can have visitors call in and as group listen to your message, interviews, etc via a normal phone line.
Additionally there are also special virtual rooms on the Internet where you can invite people and the conversation occurs over the Internet rather than on the phone). I collectively refer to both these types as teleconferences for simplicity however you will note they are often referred to as Webinars (Web Seminars).
Now the thing to think about is what the teleconference will be all about, obviously it has to be of relevance to your listeners otherwise they won’t bother turning up, so ensure your subject is one that is relevant to them and that they would have an interest in.
Perhaps fairly obvious, but you would be surprised at the amount of people who assume people in a completely different market would have an interest in their particular subject (whilst it is possible that a percentage of people here will have an interest, you probably far better off targeting people with a specific.
I would recommend you not treat a teleconference as a full on selling opportunity where you spend all your time promoting your product(s) and service(s) as this will most likely turn people off. If your like me full on sales are a big turn off, and I am very unlikely to buy a product from a company doing this, particularly if this is my first introduction to their products and services.
Remember the golden rule is to ensure you have something of use for the teleconference attendee, something of value to give to them. You need to give them a reason to attend your teleconference, so ensure that you look at it from this angle.
A good example of a teleconference would be an introduction to a particular product you are using, and the problems that are solved by using the product.
In this instance you would probably make the actual problem the main focus of the teleconference, and talk about other possible solutions including your product.
Pick a real problem that it’s likely will be faced by lots of people with an interest in your niche market. For example in web traffic, a good teleconference could have simple premise. “Practical and Real ways to bring traffic to your Website in hours, not weeks!”.
Hmmm I must not forget to use that one in future!
Make the discussion very interesting, very informative, and make sure you can solve the problems you are discussing! Of course there is no reason why you can not follow up with a URL and promote your website, if your truly going to be able to solve a particular problem it can fit into the presentation quite well.
There are several options available to you in teleconferences, for example you can decide whether to have listener participation or not, whether you should charge for the teleconference, and whether you should record the teleconference and make it available to those people who missed the event.
Thinking laterally, there is no reason why you can not record the teleconference and then market it as a product on your website afterwards, it’s certainly been done before! ALternatively with the purchase of your products you could offer the recording as a free bonus.
Good online conference software will actually allow you do the following: -
1. Have a password, so that only people you have invited can attend (or it could be only those that have paid for the conference, etc).
2. A mute button so that you can silence all other listeners. This is useful when you are talking to avoid other people talking over you, etc.
3. Video capability – So you can display a video, webcam image, etc.
4. Internet Browser capability – This is very useful where you can at your computer enter a URL and all the other conference attendees see that URL on their screen – This is fantastic for presentations i.e. Powerpoint, etc is where you can bring up information to show this while talking at the same time. This is also extremely useful for software demos, etc.
5. Private and Public message – Public message that all participants can see, or a Private messages to a selected person.
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