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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb


Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb


$46.75


Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate wit…


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