Website Marketing Essentials

B2b Website Marketing

PROS Announces Sponsorship of IQPC B2B Pricing, Revenue Optimization Summit
PROS , the world leader in pricing and revenue management software, today announced its sponsorship of the second IQPC Pricing Strategy and Revenue Optimization Summit. Scheduled for July 25-27 at The Millennium Knickerbocker Hotel in Chicago, the event attracts speakers and pricing executives from some of the world’s largest enterprises.
How to Use Online Video for B2B Marketing

E-Commerce for Dummies $26.99 E-commerce. Some businesses have enjoyed tremendous success, while others that have been in it a while wonder why it’s not working as well as they had anticipated. Some businesses think they should be in it, but don’t know where to start. Others think all you need is a URL and a Web site and you’re in business.E-commerce encompasses all aspects of buying and selling online. That necessitates…

B2B Digital Marketing: Using the Web to Market Directly to Businesses (Que Biz-Tech) $14.78 The only 100% B2B-focused guide to high-profit, low-cost digital marketing! Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully market any product or service to your target companies. You’ll start with planning, disco…

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership $4.98 With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and inv…